Strategic management :
Pearce, John A.
Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, c2003. - 1 v. (various pagings) : ill., maps ; 27 cm.
Includes bibliographical references and indexes.
With this [text, the authors] have refined their mapping of the ... lanes of contemporary business by incorporating concepts from academic research, consulting activities, and best corporate cases. [The text] highlights globalization, e-commerce, information technology, speed, and continuous improvement. [And], revised cases are included and mixed equally between longer traditional cases and shorter BusinessWeek cases derived from current BusinessWeek articles.-Back cover.
0072488468 (alk. paper) 0071198687 (international : alk. paper)
2002067164
Strategic planning.
HD30.28 / .P3395 2003
658.4012 / PES 2003
Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, c2003. - 1 v. (various pagings) : ill., maps ; 27 cm.
Includes bibliographical references and indexes.
With this [text, the authors] have refined their mapping of the ... lanes of contemporary business by incorporating concepts from academic research, consulting activities, and best corporate cases. [The text] highlights globalization, e-commerce, information technology, speed, and continuous improvement. [And], revised cases are included and mixed equally between longer traditional cases and shorter BusinessWeek cases derived from current BusinessWeek articles.-Back cover.
0072488468 (alk. paper) 0071198687 (international : alk. paper)
2002067164
Strategic planning.
HD30.28 / .P3395 2003
658.4012 / PES 2003