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Electronic commerce /

Schneider, Gary P.

Electronic commerce / Gary P Schneider and James T Perry. - Cambridge : Course Technology, c2000 - xvi, 408 : ill ; 24 cm.

Includes index.

ch. 1. Introduction to electronic commerce --
ch. 2. The Internet and the web : infrastructure for electronic commerce --
ch. 3. Web-based tools for electronic commerce --
ch. 4. Electronic commerce software --
ch. 5. Security threats to electronic commerce --
ch. 6. Implementing security for electronic commerce --
ch. 7. Electronic payment systems --
ch. 8. Strategies for marketing, sales, and promotion --
ch. 9. Strategies for purchasing and support activities --
ch. 10. Strategies for web auctions, virtual communities, and web portals --
ch. 11. The environment of electronic commerce : international, legal, ethical, and tax issues --
ch. 12. Business plans for implementing electronic commerce. TOC

Schneider and Perry presents an overview of today's electronic commerce world, including technology, business topics such as EDI and supply chain management, security, ethics, and case studies of real businesses.



9814057592 0760011796


Electronic commerce

Electronic commerce Electronic commerce Internet Commerce Business


Computer networks

658.45 / SCE 2000