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Marketing research :

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. - 8th ed. - Fort Worth : Harcourt College Publishers, c2002. - xxvi, 1006 p. : ill. ; 26 cm. - The Harcourt series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0030331013 9780030331015

LCCN: 2001087534

Subjects--Topical Terms:
Marketing research.

Subjects--Index Terms: Marketing.

LC Class. No.: HF5415.2 / .C5 2002

Dewey Class. No.: 658.83 / CHM 2002

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